Seattle Ford Dealership Drives Massive Growth with Zapmoto
Bowen Scarff Ford Case Study
Bowen Scarff Ford, a leading Seattle-area dealership, was looking to supercharge its Pickup and Delivery (PDEL) service, seeking both operational efficiency and revenue growth. By partnering with Zapmoto, the dealership not only streamlined its PDEL program but achieved results that redefined its service department's capacity and financial performance.
The Challenge: Scaling PDEL Without Overburdening Staff
The dealership recognized PDEL as a vital customer convenience but struggled with the manual demands of managing logistics, scheduling, and customer communication. To truly scale the program, they needed a solution that could handle the complexity of increased trips while freeing up their staff to focus on core service operations.
The Solution: Implementing Zapmoto's Intelligent Logistics
The Seattle dealership integrated Zapmoto's AI-powered logistics platform to automate and optimize their entire PDEL workflow. This solution offered intelligent routing, real-time tracking, and automated customer communication, allowing the service department to efficiently manage a dramatically higher volume of trips.
The Results: Nearly Doubled Trips and a $390K Annual Revenue Gain
The impact of implementing Zapmoto was immediate and dramatic, demonstrating significant gains in operational efficiency, customer spending, and bottom-line revenue.
| Key Metric | Before Zapmoto | With Zapmoto | Improvement |
|---|---|---|---|
| Monthly PDEL Trips | 152 | 290 | Nearly Doubled |
| PDEL RO Spend | $651 | $763 | +17% Lift |
| Annual PDEL Revenue | N/A | $390,000 | New Incremental Revenue |
| Monthly BDC Labor | Manual | Automated/Optimized | 387 Hours Saved |
Operational Impact
Service Capacity Nearly Doubled: Monthly PDEL trips surged from 152 to 290, allowing the dealership to serve almost twice as many customers through their convenience program.
Massive Labor Savings: Zapmoto's AI automation saved 387 hours of manual BDC labor monthly, freeing up staff for more productive, high-value tasks.
Sustained Quality: The dealership maintained a high 4.75 CSI/NPS score, proving that increased volume did not compromise the quality of the customer experience.
Financial Impact
Significant RO Spend Increase: PDEL customers averaged $763 per Repair Order compared to $651 for non-PDEL customers, a 17% increase that validates the higher value of convenience customers.
Major Revenue Growth: These operational and financial improvements resulted in an estimated $390,000 in additional annual PDEL revenue for the dealership.
Conclusion
By leveraging Zapmoto's intelligent platform, the Seattle dealership transformed its PDEL program from a logistical challenge into a powerful driver of both customer satisfaction and high-margin revenue. The results showcase how efficient, automated logistics can be directly linked to increased throughput and substantial financial gains.