Seattle Dealership Drives Massive Growth with Zapmoto
Bowen Scarff Ford Case Study
Bowen Scarff Ford, a leading Seattle-area dealership, was looking to supercharge its Pickup and Delivery (P&D) service, seeking both operational efficiency and revenue growth. By partnering with Zapmoto, the dealership not only streamlined its P&D program but achieved results that redefined its service department's capacity and financial performance.
The Challenge: Scaling P&D Without Overburdening Staff
The dealership recognized P&D as a vital customer convenience but struggled with the manual demands of managing logistics, scheduling, and customer communication. To truly scale the program, they needed a solution that could handle the complexity of increased trips while freeing up their staff to focus on core service operations.
The Solution: Implementing Zapmoto's Intelligent Logistics
The Seattle dealership integrated Zapmoto's AI-powered logistics platform to automate and optimize their entire P&D workflow. This solution offered intelligent routing, real-time tracking, and automated customer communication, allowing the service department to efficiently manage a dramatically higher volume of trips.
The Results: Nearly Doubled Trips and a $390K Annual Revenue Gain
The impact of implementing Zapmoto was immediate and dramatic, demonstrating significant gains in operational efficiency, customer spending, and bottom-line revenue.
| Key Metric | Before Zapmoto | With Zapmoto | Improvement |
|---|---|---|---|
| Monthly P&D Trips | 152 | 290 | Nearly Doubled |
| P&D RO Spend | $651 | $763 | +17% Lift |
| Annual PDEL Revenue | N/A | $390,000 | Incremental Revenue |
| Monthly BDC Labor | Manual | Automated/Optimized | 387 Hours Saved |
Operational Impact
Service Capacity Nearly Doubled: Monthly P&D trips surged from 152 to 290, allowing the dealership to serve almost twice as many customers through their convenience program.
Massive Labor Savings: Zapmoto's AI automation saved 387 hours of manual BDC labor monthly, freeing up staff for more productive, high-value tasks.
Sustained Quality: The dealership maintained a high 4.75 CSI/NPS score, proving that increased volume did not compromise the quality of the customer experience.
Financial Impact
Significant RO Spend Increase: P&D customers averaged $763 per Repair Order compared to $651 for non-P&D customers, a 17% increase that validates the higher value of convenience customers.
Major Revenue Growth: These operational and financial improvements resulted in an estimated $390,000 in additional annual PDEL revenue for the dealership.
Conclusion
By leveraging Zapmoto's intelligent platform, the Seattle dealership transformed its P&D program from a logistical challenge into a powerful driver of both customer satisfaction and high-margin revenue. The results showcase how efficient, automated logistics can be directly linked to increased throughput and substantial financial gains.